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LEE KWANG-HO
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Dong-won Kang’s Perspectives on luxury “강동원의 명품관 觀
Typeface
Typeface design

2021/09 
모 광고회사의 모 플랫폼을 위한 영상 캠페인에 삽입하고자 제작된 타이틀 서체 디자인.

밀라논나 선생님과, 강동원 님, 최소라 님을 모델로 각각의 크리에이터가 가진 명품에 대한 관(. 관점)이라는 주제로 진행될 예정이었던 캠페인이었습니다.  

강동원 님이 화면에 들어설 때면, 화면이 강동원 님으로 꽉 차는 듯한 존재감을 보여줍니다. 특유의 깊은 눈빛과 꽉 차는 존재감 및 이목구비의 진한 선을 모티브로 삼았습니다.


Title typeface design created for insertion into video campaigns.

It was a campaign that was scheduled to be held under the theme of a perspective on the luxury of each creator, using Milanonna, Kang Dong-won, and Choi So-ra as models.

I've watched almost all of Milanonna's videos, and even though I don't have a face-to-face meeting, I got a lot of comfort from his words. Most of all, the attitude toward life and confidence in what I like felt like a lighthouse to me.

When Dongwon Kang enters the screen, it shows a presence as if the screen is filled with Dongwon Kang. The distinctive deep eyes, full presence, and dark lines of facial features were used as motifs.
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